Elementor #1527 - Aesthetic Branding

Questionnaire for the rebranding of St peter Specialized Hospital (SPSH)

We have reviewed strategic documents listed as:- 5 years strategic plan 2008 up to 2012, A customer value proposition, Customer Segmentation and trend analysis, Final_Report_on_data_collected_for_starategic_plan_05nov2020,HHM_ Feb12_2021 (1)-1, mandates of the Hospital, St peter specialized hospital peculiaritydoc-1, St. Peter 5 years (report Amharic Version), SWOT and enablers and additional sources from ministry of Health policies and WHO health policies.
We believe the above documents had adequate feedback for our need assessment stage of the project, but to further clarify and propose the brand strategy we have sent the following questionnaires to be filled by important decision makers and managements of St Peter Specialized Hospital. this may seem like a long list of questions, but we will save both our and your time and effort if it is properly distributed and filled by the right decision makers of the Hospital. The time to properly fill and submit this questionnaires is 24 hours.

Full Name

Working position
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1. What do St peter Specialized Hospital do? If you had just 30 seconds to explain to a customer, what would you say?
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2. What problem do you solve for your customers? What is the purpose of your existence?
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3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
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4. What sets you apart from your competitors? Why should your prospects choose and engage with you?
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5. Is there a unique story behind your business? and why is your Hospital named St peter? is their any special story associated with it?
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6. what is your working languages as a Hospital? and which language do you prefer to dominate in your new brand?
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7. selling your Hospital to the right consumer or client is key, so describe your ideal customers according to the following? (A specific answer is needed here)
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Geographic: – such as nations, regions, states, counties, cities, or even neighborhoods.

Demographic s:- such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.

Psychographic:- based on social class, lifestyle, or personality characteristic

Behavioral: – based on their knowledge, attitudes, uses, or responses to your company

8. What do you want to achieve from this branding project?
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9. Is there any office standard guidelines, wear guidelines and related policies which you have set? if so please share us?
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10. is their any guidelines related to branding, marketing, communications or related topics which could not be modified or changed? if so please share us?

11. Do your Hospital have a mandate to modify its name?

12. Do your Hospital have a mandate to modify its trade name?

13. Branding touches all parts of activities going on? so please share us if your Hospital is undergoing any activities or updates both strategic or physical buildings? it is better to be known earlier to make the branding proccess time saving?

14. Please share us Floor plans of the Hospital buildings

Questionnaire for the rebranding of St peter Specialized Hospital (SPSH)

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